(尚未設定標題)－OMG媒體研究室

要點

l	臉部保養在2009年整體營收成長2%達到台幣468億

l	2009年健康和美妝市場的零售通路增加銷售額2009

l	身體保養在2009年也是成長, 零售總額增加3%

l	臉部清潔保養在2009年是個人身體保養類別產品中單價增加幅度最多的品類

l	台灣資生堂2009年主導整個臉部保養市場,銷售額佔整體市場的21%

趨勢

l 健康美容產品零售業者的銷售在2009年因為新的改裝商店能比較有效區隔不同消費者需求且讓消費者輕鬆自在地試用產品而有所成長。

除此之外,經濟不景氣也導致消費者對價格變得比較敏感及大眾平價品牌的興起。另外, 健康美容產品零售市場提供多種藥妝品牌也引起消費者興趣。

l 2009年銷售額相較於2008年是成長的，台灣許多美容節目和美妝雜誌介紹各式各樣產品及最新流行資訊都間接地帶動成長。

l 2009年瘦身類產品是最火紅的商品, 對擁有苗條身材的需求廣大，使得零售銷售額成長4%。

l 2009年整體臉部保養品單價增加, 部分因為進口商品因匯率波動關係。然而 ,價格的延伸性因零售商的訂價策略而受限。價格非常競爭因為生產者專注在維持住價格品感者客群。

l 臉部清潔產品是2009年唯一負成長的品類。雖然臉部擦拭濕巾清潔產品很方便，但並不經濟，因為大部分消費者仍然使用臉部清潔產品。

因為這類產品不流行,幾個品牌便停止生產比如 SK-II 。

l 高單價品牌稱霸台灣臉部保養市場, 佔了 63%的營收。高單價品牌有國際品牌優勢及豐富行消資源。除此之外,專業美容諮詢顧問也為品牌創造業績。

然而,因為大眾平價品牌的流行, 高單價品牌在2009的營收是衰退的。.

l 美白產品在台灣需求很高因為大部份消費者認為白析皮膚等於漂亮。因此,美白產品佔了所有臉部保養包括面膜,臉部滋潤抗老化等產品營收的50%。

l 粉刺困擾許多青少年和年輕人。嬌生Clean & Clear 是台灣第一個推出抗老產品的品牌且它的平易價格和專業形象很得消費者歡迎,

也促使其他品牌如曼秀雷敦(Mentholatum) 和蜜妮(花王)推出類似產品.

l 藥妝產品持續發燒如雅漾(Avène)然而,這類品牌的促銷活動都很少因為它們相對地高單價只能吸固定一小群消費者。

製造商拼命地打廣告，因此這類產品知名度都蠻高的。舉例來說, 微姿(Vichy)非常積極打廣告，在屈臣式各店設專櫃且派駐專業的諮詢人員。

CATEGORY DATA

Table 1 Sales of Skin Care by Subsector: Value 2004-2009
NT$ million	2004	2005	2006	2007	2008	2009
Body Care	2,566.5	2,725.3	2,947.6	3,156.8	3,255.9	3,352.0
- Firming/Anti-Cellulite Body Care	1,236.8	1,335.8	1,509.4	1,675.4	1,750.8	1,824.4
- General Purpose Body Care	1,329.7	1,389.6	1,438.2	1,481.3	1,505.0	1,527.6
Facial Care	35,387.5	38,427.2	40,498.2	42,356.4	42,521.0	43,222.1
- Acne Treatments	154.4	160.7	166.7	172.5	178.2	183.2
- Face Masks	2,785.2	2,980.2	3,367.6	3,569.6	3,426.8	3,502.2
- Facial Cleansers	5,018.2	5,333.6	5,492.2	5,639.2	5,665.2	5,746.8
- Facial Moisturisers	10,198.1	11,299.5	11,864.5	12,398.4	12,150.4	12,211.2
- Lip Care	320.1	344.9	343.0	355.6	366.6	373.2
- Nourishers/Anti-Agers	14,786.4	16,087.6	16,972.5	17,872.0	18,408.2	18,868.4
- Toners	2,125.1	2,220.7	2,291.8	2,349.1	2,325.6	2,337.2
Hand Care	163.1	169.0	178.3	187.8	192.4	193.4
Skin Care	38,117.2	41,321.6	43,624.1	45,700.9	45,969.3	46,767.5

Table 2 Sales of Skin Care by Subsector: % Value Growth 2004-2009
% current value growth	2008/09	2004-09 CAGR	2004/09 TOTAL
Body Care	3.0	5.5	30.6
- Firming/Anti-Cellulite Body Care	4.2	8.1	47.5
- General Purpose Body Care	1.5	2.8	14.9
Facial Care	1.6	4.1	22.1
- Acne Treatments	2.8	3.5	18.6
- Face Masks	2.2	4.7	25.7
- Facial Cleansers	1.4	2.7	14.5
- Facial Moisturisers	0.5	3.7	19.7
- Lip Care	1.8	3.1	16.6
- Nourishers/Anti-Agers	2.5	5.0	27.6
- Toners	0.5	1.9	10.0
Hand Care	0.5	3.5	18.6
Skin Care	1.7	4.2	22.7

Table 3 Skin Care Premium Vs Mass % Analysis 2004-2009
% retail value rsp	2004	2005	2006	2007	2008	2009
Premium	64.2	64.8	64.5	64.0	63.8	62.8
Mass	35.8	35.2	35.5	36.0	36.2	37.2
Total	100.0	100.0	100.0	100.0	100.0	100.0

Table 4 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
% retail value rsp	2007	2008	2009
Skin Whitening	54.6	54.4	54.3
Non-Skin Whitening	45.4	45.6	45.7
Total	100.0	100.0	100.0

Table 5 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
% retail value rsp	2007	2008	2009
Skin Whitening	33.4	33.5	33.5
Non-Skin Whitening	66.6	66.5	66.5
Total	100.0	100.0	100.0

Table 6 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
% retail value rsp	2007	2008	2009
Skin Whitening	53.2	52.9	52.7
Non-Skin Whitening	46.8	47.1	47.3
Total	100.0	100.0	100.0

Table 7 Nourishers/Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
% retail value rsp	2007	2008	2009
Skin Whitening	47.2	46.9	46.6
Non-Skin Whitening	52.8	53.1	53.4
Total	100.0	100.0	100.0

Table 8 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2009
% retail value rsp	2007	2008	2009
Skin Whitening	30.8	30.5	30.2
Non-Skin Whitening	69.2	69.5	69.8
Total	100.0	100.0	100.0

Source: Official statistics, trade associations, trade press, company research, trade interviews, Euromonitor International estimates

Table 9 Skin Care Company Shares 2005-2009
% retail value rsp	2005	2006	2007	2008	2009
Taiwan Shiseido Co Ltd	18.2	18.0	19.7	20.3	20.5
Procter & Gamble Taiwan Ltd	11.5	10.1	8.8	8.7	9.1
L'Oréal Taiwan Co Ltd	7.8	7.7	7.9	8.4	8.5
Avon Cosmetics (Taiwan) Ltd	7.4	7.2	5.7	5.6	5.5
DHC Taiwan Corp	3.5	4.1	4.2	4.3	4.4
Elca Inc (Taiwan)	5.3	4.6	4.4	4.2	4.2
Kelti Group	5.2	5.1	4.5	4.1	3.8
LVMH Moët Hennessy Louis Vuitton	3.1	3.0	2.9	2.8	2.8
Johnson & Johnson Taiwan Ltd	2.2	2.4	2.3	2.4	2.5
Unilever Taiwan Ltd	2.7	2.6	2.5	2.5	2.4
Chia-Lih Pau Chemical Co Ltd	2.3	2.3	2.3	2.3	2.3
Amway Taiwan Co Ltd	2.2	2.3	2.3	2.3	2.3
Nu Skin Taiwan Inc	2.6	2.5	2.5	2.4	2.3
Chanel SA	2.1	2.1	2.2	2.2	2.3
Taiwan Kosé Co Ltd	2.2	2.2	2.2	2.1	2.2
Mary Kay Cosmetics (Taiwan) Inc	1.1	1.3	1.2	1.2	1.1
LG Group	1.4	1.4	1.2	1.1	1.0
Taiwan Salt Industrial Corp	0.8	0.7	0.8	0.9	0.9
Herbalife Taiwan Inc	0.9	0.6	0.7	0.7	0.8
Clarins Taiwan Ltd	0.7	0.7	0.7	0.7	0.7
Nivea Taiwan Co Ltd	0.6	0.6	0.6	0.7	0.7
Body Shop Taiwan Corp, The	0.7	0.6	0.6	0.7	0.7
AmorePacific Corp	0.5	0.6	0.7	0.8	0.7
Elizabeth Arden (Taiwan) Inc	-	-	0.7	0.7	0.6
Kao (Taiwan) Corp	0.5	0.5	0.5	0.5	0.6
Dainty Design Cosmetics Pty Ltd	0.4	0.5	0.4	0.4	0.4
Fancl Taiwan Inc	0.3	0.3	0.4	0.3	0.4
Water Babe Co Ltd	0.5	0.5	0.4	0.3	0.4
Mentholatum Taiwan Ltd	0.4	0.3	0.3	0.4	0.4
Pierre Fabre SA, Laboratoires	0.3	0.3	0.3	0.3	0.3
Stiefel Laboratories Taiwan Inc	0.1	0.1	0.1	0.1	0.1
Taiwan Sugar Corp	0.2	0.2	0.1	0.1	0.1
Ausley International Co Ltd	0.1	0.1	0.1	0.1	0.1
Waken International Corp	0.2	0.2	0.1	0.1	0.1
Elea Cosmetics International Corp	0.7	0.7	-	-	-
Shu Uemura Cosmetics Inc	-	-	-	-	-
GlaxoSmithKline Taiwan Ltd	-	-	-	-	-
Private Label	0.2	0.2	0.2	0.2	0.2
Others	10.9	13.1	15.5	15.3	14.7
Total	100.0	100.0	100.0	100.0	100.0

Table 10 Skin Care Brand Shares by GBN 2006-2009
% retail value rsp	Company	2006	2007	2008	2009
Shiseido	Taiwan Shiseido Co Ltd	14.7	14.8	15.1	15.3
SK-II	Procter & Gamble Taiwan Ltd	7.1	5.6	5.7	6.0
Avon	Avon Cosmetics (Taiwan) Ltd	7.2	5.7	5.6	5.5
DHC	DHC Taiwan Corp	4.1	4.2	4.3	4.4
Chlitina	Kelti Group	5.1	4.5	4.1	3.8
Olay	Procter & Gamble Taiwan Ltd	3.0	3.2	3.0	3.1
L'Oréal Dermo-Expertise	L'Oréal Taiwan Co Ltd	2.2	2.3	2.8	2.9
Christian Dior	LVMH Moët Hennessy Louis Vuitton	2.7	2.6	2.5	2.6
Kanebo	Chia-Lih Pau Chemical Co Ltd	2.3	2.3	2.3	2.3
Artistry	Amway Taiwan Co Ltd	2.3	2.3	2.3	2.3
Nu Skin	Nu Skin Taiwan Inc	2.5	2.5	2.4	2.3
Chanel	Chanel SA	2.1	2.2	2.2	2.3
Kosé	Taiwan Kosé Co Ltd	2.2	2.2	2.1	2.2
Pond's	Unilever Taiwan Ltd	2.3	2.2	2.1	2.1
Neutrogena	Johnson & Johnson Taiwan Ltd	1.7	1.7	1.9	2.0
Estée Lauder	Elca Inc (Taiwan)	2.0	1.8	1.7	1.8
Lancôme	L'Oréal Taiwan Co Ltd	1.5	1.5	1.4	1.4
L'Oréal Body-Expertise	L'Oréal Taiwan Co Ltd	1.1	1.1	1.2	1.3
Mary Kay	Mary Kay Cosmetics (Taiwan) Inc	1.3	1.2	1.2	1.1
Isa Knox	LG Group	1.4	1.2	1.1	1.0
Lu-Miel	Taiwan Salt Industrial Corp	0.7	0.8	0.9	0.9
Biotherm	L'Oréal Taiwan Co Ltd	0.9	0.8	0.8	0.8
Herbalife	Herbalife Taiwan Inc	0.6	0.7	0.7	0.8
Shu Uemura	L'Oréal Taiwan Co Ltd	0.9	0.8	0.8	0.8
Clinique	Elca Inc (Taiwan)	0.7	0.7	0.8	0.8
Clarins	Clarins Taiwan Ltd	0.7	0.7	0.7	0.7
The Body Shop	Body Shop Taiwan Corp, The	0.6	0.6	0.7	0.7
Laneíge	AmorePacific Corp	0.6	0.7	0.8	0.7
Elizabeth Arden	Elizabeth Arden (Taiwan) Inc	-	0.7	0.7	0.6
La Mer	Elca Inc (Taiwan)	0.8	0.7	0.6	0.6
Clean & Clear	Johnson & Johnson Taiwan Ltd	0.5	0.5	0.5	0.5
Dainty Design	Dainty Design Cosmetics Pty Ltd	0.5	0.4	0.4	0.4
Fancl	Fancl Taiwan Inc	0.3	0.4	0.3	0.4
H2O+	Water Babe Co Ltd	0.5	0.4	0.3	0.4
Bioré	Kao (Taiwan) Corp	0.3	0.3	0.3	0.3
Mentholatum	Mentholatum Taiwan Ltd	0.3	0.3	0.3	0.3
Dove	Unilever Taiwan Ltd	0.3	0.3	0.3	0.3
Avène	Pierre Fabre SA, Laboratoires	0.3	0.3	0.3	0.3
Nivea Visage	Nivea Taiwan Co Ltd	0.2	0.2	0.2	0.3
Nivea Body	Nivea Taiwan Co Ltd	0.2	0.2	0.2	0.3
Elizabeth Arden	Elea Cosmetics International Corp	0.7	-	-	-
Private label	Private Label	0.2	0.2	0.2	0.2
Others	Others	20.5	24.2	24.0	23.5
Total	Total	100.0	100.0	100.0	100.0

Table 11 Facial Moisturisers Brand Shares by GBN 2006-2009
% retail value rsp	Company	2006	2007	2008	2009
Shiseido	Taiwan Shiseido Co Ltd	12.8	12.7	13.2	13.3
Avon	Avon Cosmetics (Taiwan) Ltd	6.9	7.7	8.0	8.1
Chlitina	Kelti Group	6.0	5.7	5.5	5.5
DHC	DHC Taiwan Corp	4.8	5.0	5.2	5.4
SK-II	Procter & Gamble Taiwan Ltd	4.7	3.4	3.5	3.6
Olay	Procter & Gamble Taiwan Ltd	3.2	3.3	3.2	3.3
L'Oréal Dermo-Expertise	L'Oréal Taiwan Co Ltd	2.0	2.1	2.9	3.1
Kosé	Taiwan Kosé Co Ltd	2.7	2.6	2.7	2.7
Pond's	Unilever Taiwan Ltd	2.6	2.5	2.5	2.5
Nu Skin	Nu Skin Taiwan Inc	2.7	2.6	2.6	2.4
Kanebo	Chia-Lih Pau Chemical Co Ltd	2.0	2.0	2.0	2.0
Chanel	Chanel SA	1.8	1.8	1.9	1.9
Artistry	Amway Taiwan Co Ltd	1.9	1.9	1.9	1.9
Christian Dior	LVMH Moët Hennessy Louis Vuitton	2.0	2.0	1.9	1.9
Lancôme	L'Oréal Taiwan Co Ltd	1.9	1.9	1.9	1.8
Isa Knox	LG Group	2.0	1.7	1.6	1.5
Mary Kay	Mary Kay Cosmetics (Taiwan) Inc	1.5	1.5	1.5	1.4
H2O+	Water Babe Co Ltd	1.6	1.4	1.2	1.3
Neutrogena	Johnson & Johnson Taiwan Ltd	0.8	0.8	0.9	1.0
Laneíge	AmorePacific Corp	0.9	1.0	1.1	0.9
Clinique	Elca Inc (Taiwan)	0.7	0.7	0.8	0.9
Nivea Visage	Nivea Taiwan Co Ltd	0.6	0.6	0.8	0.9
Estée Lauder	Elca Inc (Taiwan)	1.2	0.8	0.8	0.8
Clean & Clear	Johnson & Johnson Taiwan Ltd	0.7	0.7	0.8	0.8
Herbalife	Herbalife Taiwan Inc	0.5	0.6	0.6	0.7
Shu Uemura	L'Oréal Taiwan Co Ltd	0.8	0.8	0.7	0.7
Biotherm	L'Oréal Taiwan Co Ltd	0.7	0.7	0.7	0.7
Elizabeth Arden	Elizabeth Arden (Taiwan) Inc	-	0.7	0.7	0.7
Garnier Skin Naturals	L'Oréal Taiwan Co Ltd	0.4	0.5	0.6	0.7
The Body Shop	Body Shop Taiwan Corp, The	0.5	0.5	0.6	0.6
La Mer	Elca Inc (Taiwan)	0.6	0.6	0.6	0.6
Clarins	Clarins Taiwan Ltd	0.5	0.5	0.5	0.6
Stanlen	Taiwan Sugar Corp	0.6	0.5	0.4	0.4
Avène	Pierre Fabre SA, Laboratoires	0.4	0.5	0.4	0.4
Fancl	Fancl Taiwan Inc	0.3	0.3	0.3	0.4
Dove	Unilever Taiwan Ltd	0.1	0.1	0.1	0.2
US Polo	Ralph Lauren, Parfums	0.1	0.1	0.1	0.1
Coreana	Waken International Corp	0.3	0.1	0.1	0.1
Johnson's pH 5.5	Johnson & Johnson Taiwan Ltd	0.6	0.1	-	-
Elizabeth Arden	Elea Cosmetics International Corp	0.6	-	-	-
Others	Others	24.9	27.0	25.1	24.7
Total	Total	100.0	100.0	100.0	100.0

Source: Trade associations, trade press, company research, trade interviews, Euromonitor International estimates

Table 12 Nourishers/Anti-agers Brand Shares by GBN 2006-2009
% retail value rsp	Company	2006	2007	2008	2009
Shiseido	Taiwan Shiseido Co Ltd	17.0	17.1	17.1	17.3
SK-II	Procter & Gamble Taiwan Ltd	11.4	9.1	9.0	9.6
DHC	DHC Taiwan Corp	5.4	5.6	5.6	5.6
Avon	Avon Cosmetics (Taiwan) Ltd	8.9	5.2	4.7	4.6
Christian Dior	LVMH Moët Hennessy Louis Vuitton	4.3	4.1	4.0	4.2
Chlitina	Kelti Group	6.6	5.1	4.6	4.0
L'Oréal Dermo-Expertise	L'Oréal Taiwan Co Ltd	3.1	3.4	3.7	3.8
Chanel	Chanel SA	3.4	3.4	3.4	3.5
Estée Lauder	Elca Inc (Taiwan)	3.0	2.9	2.9	2.9
Kanebo	Chia-Lih Pau Chemical Co Ltd	2.6	2.6	2.8	2.8
Lu-Miel	Taiwan Salt Industrial Corp	1.8	2.0	2.2	2.2
Artistry	Amway Taiwan Co Ltd	1.7	1.9	1.8	1.8
Pond's	Unilever Taiwan Ltd	2.1	1.9	1.9	1.8
Kosé	Taiwan Kosé Co Ltd	1.6	1.6	1.6	1.6
Olay	Procter & Gamble Taiwan Ltd	1.5	1.7	1.5	1.6
Nu Skin	Nu Skin Taiwan Inc	1.7	1.8	1.6	1.5
Lancôme	L'Oréal Taiwan Co Ltd	1.6	1.6	1.5	1.5
La Mer	Elca Inc (Taiwan)	1.5	1.4	1.1	1.1
Isa Knox	LG Group	1.4	1.2	1.0	0.9
Laneíge	AmorePacific Corp	0.6	0.8	0.8	0.8
Clinique	Elca Inc (Taiwan)	0.7	0.7	0.8	0.8
Mary Kay	Mary Kay Cosmetics (Taiwan) Inc	0.8	0.8	0.7	0.7
Herbalife	Herbalife Taiwan Inc	0.5	0.6	0.6	0.7
Elizabeth Arden	Elizabeth Arden (Taiwan) Inc	-	0.7	0.7	0.7
Biotherm	L'Oréal Taiwan Co Ltd	0.5	0.5	0.4	0.5
Guerlain	LVMH Moët Hennessy Louis Vuitton	0.6	0.5	0.4	0.5
Shu Uemura	L'Oréal Taiwan Co Ltd	0.4	0.4	0.4	0.4
Clarins	Clarins Taiwan Ltd	0.3	0.2	0.2	0.3
The Body Shop	Body Shop Taiwan Corp, The	0.2	0.1	0.1	0.2
Fancl	Fancl Taiwan Inc	0.1	0.1	0.1	0.2
Avène	Pierre Fabre SA, Laboratoires	0.1	0.1	0.1	0.1
Coreana	Waken International Corp	0.1	0.1	0.1	0.1
Elizabeth Arden	Elea Cosmetics International Corp	0.7	-	-	-
L'Oréal Plénitude	L'Oréal Taiwan Co Ltd	-	-	-	-
Shu Uemura	Shu Uemura Cosmetics Inc	-	-	-	-
5S	Taiwan Shiseido Co Ltd	-	-	-	-
Others	Others	13.9	20.8	22.5	22.3
Total	Total	100.0	100.0	100.0	100.0

Source: Trade associations, trade press, company research, trade interviews, Euromonitor International estimates

Table 13 Firming/Anti-cellulite Body Care Brand Shares by GBN 2006-2009
% retail value rsp	Company	2006	2007	2008	2009
Shiseido	Taiwan Shiseido Co Ltd	35.1	35.1	34.6	34.2
L'Oréal Body-Expertise	L'Oréal Taiwan Co Ltd	29.8	29.8	31.4	31.5
Nu Skin	Nu Skin Taiwan Inc	4.9	4.4	4.2	4.0
Clarins	Clarins Taiwan Ltd	3.2	3.4	3.4	4.0
Artistry	Amway Taiwan Co Ltd	3.3	3.5	3.5	3.6
Mary Kay	Mary Kay Cosmetics (Taiwan) Inc	1.9	1.9	1.8	1.6
Christian Dior	LVMH Moët Hennessy Louis Vuitton	2.0	1.9	1.8	1.6
Biotherm	L'Oréal Taiwan Co Ltd	0.7	0.6	0.6	0.8
Avon	Avon Cosmetics (Taiwan) Ltd	1.5	1.2	0.9	0.7
Kosé	Taiwan Kosé Co Ltd	0.8	0.8	0.6	0.4
Fancl	Fancl Taiwan Inc	0.2	0.2	0.2	0.3
Elizabeth Arden	Elizabeth Arden (Taiwan) Inc	-	0.4	0.2	0.3
Elizabeth Arden	Elea Cosmetics International Corp	0.7	-	-	-
Others	Others	16.0	16.7	16.9	16.9
Total	Total	100.0	100.0	100.0	100.0

Source: Trade associations, trade press, company research, trade interviews, Euromonitor International estimates

Table 14 General Purpose Body Care Brand Shares by GBN 2006-2009
% retail value rsp	Company	2006	2007	2008	2009
Nivea Body	Nivea Taiwan Co Ltd	6.5	6.6	7.3	7.8
The Body Shop	Body Shop Taiwan Corp, The	5.4	5.4	5.6	5.9
Nu Skin	Nu Skin Taiwan Inc	5.9	5.8	5.6	5.4
Dove Body Lotion	Unilever Taiwan Ltd	4.3	4.4	4.7	4.8
Clarins	Clarins Taiwan Ltd	5.0	5.0	4.7	4.5
Avon	Avon Cosmetics (Taiwan) Ltd	6.3	5.4	4.4	3.8
Shiseido	Taiwan Shiseido Co Ltd	3.7	3.7	3.7	3.6
Artistry	Amway Taiwan Co Ltd	2.5	3.0	3.3	3.5
Mary Kay	Mary Kay Cosmetics (Taiwan) Inc	3.7	3.3	3.0	3.0
Herbalife	Herbalife Taiwan Inc	2.0	2.2	2.3	2.7
Neutrogena	Johnson & Johnson Taiwan Ltd	1.7	1.7	1.9	2.5
Kosé	Taiwan Kosé Co Ltd	2.8	2.4	2.0	2.0
Estée Lauder Beyond Paradise	Elca Inc (Taiwan)	2.2	1.8	1.3	1.2
Biotherm	L'Oréal Taiwan Co Ltd	1.4	1.4	1.2	1.2
L'Oréal Body-Expertise	L'Oréal Taiwan Co Ltd	1.0	1.1	1.2	1.2
Vaseline	Chesebrough-Pond's USA Co	1.0	1.0	1.0	0.9
Cellina Cream	Shen-Hsian Tang Chemical Co Ltd	0.9	0.8	0.9	0.9
Avène	Pierre Fabre SA, Laboratoires	1.4	1.1	0.9	0.8
Fancl	Fancl Taiwan Inc	0.7	0.7	0.7	0.7
Elizabeth Arden	Elizabeth Arden (Taiwan) Inc	-	0.8	0.8	0.7
080 brand	Ausley International Co Ltd	0.7	0.7	0.6	0.6
Petroleum Jelly	VI-Jon Laboratories Inc	0.3	0.3	0.3	0.3
Gucci	Gucci Parfums	1.1	0.5	0.2	0.1
Isa Knox	LG Group	0.1	0.1	0.1	0.0
Elizabeth Arden	Elea Cosmetics International Corp	0.8	-	-	-
Others	Others	38.6	41.1	42.7	41.7
Total	Total	100.0	100.0	100.0	100.0

Table 15 Skin Care Premium Brand Shares by GBN 2006-2009
% retail value rsp	Company	2006	2007	2008	2009
Shiseido	Taiwan Shiseido Co Ltd	22.8	23.1	23.7	24.3
SK-II	Procter & Gamble Taiwan Ltd	10.9	8.8	8.9	9.6
Chlitina	Kelti Group	8.0	7.0	6.4	6.0
Christian Dior	LVMH Moët Hennessy Louis Vuitton	4.2	4.1	4.0	4.1
Kanebo	Chia-Lih Pau Chemical Co Ltd	3.5	3.6	3.6	3.7
Artistry	Amway Taiwan Co Ltd	3.5	3.6	3.6	3.6
Chanel	Chanel SA	3.3	3.4	3.5	3.6
Kosé	Taiwan Kosé Co Ltd	3.5	3.4	3.3	3.5
Estée Lauder	Elca Inc (Taiwan)	3.1	2.8	2.7	2.8
Lancôme	L'Oréal Taiwan Co Ltd	2.3	2.3	2.2	2.2
Lu-Miel	Taiwan Salt Industrial Corp	1.1	1.2	1.4	1.4
Biotherm	L'Oréal Taiwan Co Ltd	1.3	1.3	1.3	1.3
Shu Uemura	L'Oréal Taiwan Co Ltd	1.3	1.3	1.2	1.3
Clinique	Elca Inc (Taiwan)	1.1	1.1	1.2	1.2
Clarins	Clarins Taiwan Ltd	1.1	1.1	1.0	1.2
Laneíge	AmorePacific Corp	1.0	1.2	1.2	1.1
Elizabeth Arden	Elizabeth Arden (Taiwan) Inc	-	1.0	1.0	1.0
La Mer	Elca Inc (Taiwan)	1.2	1.1	1.0	0.9
Fancl	Fancl Taiwan Inc	0.5	0.6	0.5	0.6
H2O+	Water Babe Co Ltd	0.7	0.6	0.5	0.6
Avène	Pierre Fabre SA, Laboratoires	0.5	0.5	0.4	0.4
Guerlain	LVMH Moët Hennessy Louis Vuitton	0.3	0.3	0.3	0.3
Stanlen	Taiwan Sugar Corp	0.3	0.2	0.2	0.2
Issima	LVMH Moët Hennessy Louis Vuitton	0.2	0.2	0.1	0.1
Estée Lauder Beyond Paradise	Elca Inc (Taiwan)	0.1	0.1	0.1	0.1
Elizabeth Arden	Elea Cosmetics International Corp	1.0	-	-	-
5S	Taiwan Shiseido Co Ltd	-	-	-	-
Shu Uemura	Shu Uemura Cosmetics Inc	-	-	-	-
Others	Others	23.0	26.3	26.5	24.9
Total	Total	100.0	100.0	100.0	100.0

Table 16 Forecast Sales of Skin Care by Subsector: Value 2009-2014
NT$ million	2009	2010	2011	2012	2013	2014
Body Care	3,352.0	3,417.4	3,467.3	3,510.0	3,545.1	3,572.3
- Firming/Anti-Cellulite Body Care	1,824.4	1,879.1	1,916.7	1,945.4	1,964.9	1,974.7
- General Purpose Body Care	1,527.6	1,538.3	1,550.6	1,564.6	1,580.2	1,597.6
Facial Care	43,222.1	43,817.8	44,320.1	44,840.3	45,254.8	45,704.5
- Acne Treatments	183.2	188.7	194.9	201.7	209.4	217.8
- Face Masks	3,502.2	3,516.2	3,533.8	3,555.0	3,579.9	3,608.6
- Facial Cleansers	5,746.8	5,790.6	5,841.2	5,898.6	5,968.6	6,045.5
- Facial Moisturisers	12,211.2	12,357.7	12,543.1	12,768.9	13,024.3	13,310.8
- Lip Care	373.2	376.9	381.4	386.4	391.8	397.7
- Nourishers/Anti-Agers	18,868.4	19,245.7	19,476.7	19,671.4	19,710.8	19,730.5
- Toners	2,337.2	2,341.9	2,348.9	2,358.3	2,370.1	2,393.8
Hand Care	193.4	193.0	192.8	193.0	193.4	194.0
Skin Care	46,767.5	47,428.2	47,980.2	48,543.4	48,993.3	49,470.9

Table 17 Forecast Sales of Skin Care by Subsector: % Value Growth 2009-2014
% constant value growth	2009-14 CAGR	2009/14 TOTAL
Body Care	1.3	6.6
- Firming/Anti-Cellulite Body Care	1.6	8.2
- General Purpose Body Care	0.9	4.6
Facial Care	1.1	5.7
- Acne Treatments	3.5	18.9
- Face Masks	0.6	3.0
- Facial Cleansers	1.0	5.2
- Facial Moisturisers	1.7	9.0
- Lip Care	1.3	6.6
- Nourishers/Anti-Agers	0.9	4.6
- Toners	0.5	2.4
Hand Care	0.1	0.3
Skin Care	1.1	5.8

Table 18 Forecast Skin Care Premium Vs Mass % Analysis 2009-2014
% retail value rsp	2009	2010	2011	2012	2013	2014
Premium	62.8	62.6	62.4	62.2	62.0	61.8
Mass	37.2	37.4	37.6	37.8	38.0	38.2
Total	100.0	100.0	100.0	100.0	100.0	100.0

OMG

OMG媒體研究室

OMG 發表在痞客邦留言(0) 人氣()

E-mail轉寄

OMG媒體研究室

提供最新媒體訊息及業界動態

(尚未設定標題)

CATEGORY DATA

留言列表

熱門文章

文章分類

產業洞察 (4)

市場研究 (2)

產業動態 (16)

消費者洞察 (1)

廣告傳播訊息 (4)

最新文章

最新留言

文章搜尋

新聞交換(RSS)

參觀人氣

QR Code

POWERED BY

月曆

我的連結

誰來我家

文章精選

«	五月 2024					»
日	一	二	三	四	五	六
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31

«	五月 2024					»
日	一	二	三	四	五	六
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31

«	五月 2024					»
日	一	二	三	四	五	六
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31